Archives tagged: Matthew Dixon

How "The Challenger Sale" by Matthew Dixon and Brent Adamson can be applied to Pricing

How Pricing Can Support the Challenger Sale

By Nathan L. Phipps July 20, 2021

I recently read “The Challenger Sale” by Matthew Dixon and Brent Adamson, highly regarded book among those in the field of B2B sales. How can the sales principles in this book be applied to pricing?

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