Archives tagged: pricing increases

Value Creation v. Value Capture

By Tim J. Smith, PhD February 11, 2022

Three of the four Ps of marketing focus on creating value for customers.  Product management, which includes offering design, services, and help…

More

Popular Tags

Amazon Apple B2B Blockbuster Bloomberg branding business strategy commercial policy communication consulting CPG culture customer loyalty dynamic pricing ecommerce Groupon Harvard Business School iPhone LinkedIn market share MBA Microsoft Netflix Nike Nokia pricing Pricing Done Right retail Samsung tariffs Tesla Toyota transparency Uber value-based pricing Walmart