Archives tagged: pricing organization

Organizing for pricing excellence: the pricing organization

Organizing for Pricing Excellence

By Tim J. Smith, PhD September 12, 2019

What organizational factors make for pricing excellence in a company? Moorman and Day discussed the academic research on the development of excellence…

unsplash default post photo-350px

Price is a Verb

By Tim J. Smith, PhD January 3, 2017

So what do executives get wrong about pricing? They treat it as a noun not as a verb. Treating price as a verb drives executives to define the culture, organizational structure, and process for making pricing decisions. Leading firms do this. Failing firms don’t. Executives, you have a choice.