Archives tagged: pricing playbook

Playbook for Competitive Price Engagement

By Tim J. Smith, PhD December 11, 2019

Sun Tzu wrote that “The best victory is when the opponent surrenders of its own accord before there are any actual hostilities……

More

Popular Tags

Amazon Apple B2B Blockbuster Bloomberg branding business strategy commercial policy communication consulting CPG culture customer loyalty dynamic pricing ecommerce Groupon Harvard Business School iPhone LinkedIn market share MBA Microsoft Netflix Nike Nokia pricing Pricing Done Right retail Samsung tariffs Tesla Toyota transparency Uber value-based pricing Walmart