Archives tagged: pricing story

When Pricing, Don’t Forget Your Story

When Pricing, Don’t Forget Your Story

By Nathan L. Phipps September 21, 2021

Shepherding a management decision can be difficult. Without a story, it is nearly impossible. Pricing professionals have many tools in their toolboxes, but I advise all of you to not underestimate the power of storytelling in your pricing projects.

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