Archives tagged: product recall

Major Marketing Implications In Fisher-Price Sleeper Recall

By James T. Berger April 30, 2019

The product in question is the Fisher-Price Rock ‘n Play sleeper. The product has been on the market since 2009 and Fisher-Price has sold some 4.7 million units, subject to the recall. Since the product was introduced, the Rock ‘n Play sleeper has been blamed for 32 infant deaths.

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