Archives tagged: profit bridge

Distinguishing Pricing Decisions from Currency Fluctuations

By Tim J. Smith, PhD November 30, 2021

The impact of pricing decisions on corporate performance is hard to detect.  More so when a company is operating globally, and currency…

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Profit Bridge diagram - improving profits through pricing - from Tim J. Smith, PhD

Measuring the Impact of Pricing Initiatives

By Tim J. Smith, PhD January 18, 2021

Pricing professionals are generally hired to accomplish a simple goal: improve profits. But how do you measure the impact of pricing on…

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