Archives tagged: The Challenger Sale

How "The Challenger Sale" by Matthew Dixon and Brent Adamson can be applied to Pricing

How Pricing Can Support the Challenger Sale

By Nathan L. Phipps July 20, 2021

I recently read “The Challenger Sale” by Matthew Dixon and Brent Adamson, highly regarded book among those in the field of B2B sales. How can the sales principles in this book be applied to pricing?

More

Popular Tags

Amazon Apple B2B Blockbuster Bloomberg branding business strategy commercial policy communication consulting CPG culture customer loyalty dynamic pricing ecommerce Groupon Harvard Business School iPhone LinkedIn market share MBA Microsoft Netflix Nike Nokia pricing Pricing Done Right retail Samsung tariffs Tesla Toyota transparency Uber value-based pricing Walmart