Archives tagged: The New Invisible Hand
If you’ve ever used a ride hailing app, chances are that at some point you’ve experienced a higher than expected fee. Surge…
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I recently fielded a question from a former client who was looking for advice on how to raise the price of a…
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My book, The New Invisible Hand: Five Revolutions in the Digital Economy, has been out for six weeks, and I’ve been floored…
More The following is an excerpt from my new Amazon bestseller, The New Invisible Hand: Five Revolutions in the Digital Economy. This story…
More My book The New Invisible Hand will be released at the end of July. This book is for you if you’ve ever…
More Having value-creating channel partners is much better than the alternative. But even good partnerships carry risk. In the channel, one of those risks is that the partner becomes more powerful than the supplier.
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Common examples of channel partners include wholesalers, distributors, and retailers. All of these activities are necessary tasks for a functioning commercial organization. If the supplier doesn’t do one of these tasks, a channel partner must. Conversely, if a channel partner doesn’t, the supplier must.
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Home Page Text Tailoring price according to willingness to pay is theoretically sound but culturally still questionable. It’s important to determine how your customers will react to such variable pricing when deciding whether to have price variance, and by what characteristics.
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Traditionally, pricing is considered one of the Four Ps of Marketing, along with product, promotion, and place. But thinking about pricing as simply a subset of marketing is a mistake.
More Middlemen make for an easy target for disgruntled customers and observers of the economy. At times it can be unclear how they are adding value to a transaction. Sometimes it looks like middlemen are simply inserting themselves into a transaction to increase costs and take a cut.
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