“Here lies a humanist.” Abdurrahman Wahid, First Democratically Elected President of Indonesia, 1940-2009
- Utility defines value. Does your new idea meet this test?
- PWYW continues to find new uses in the market for firms with strong and personal customer relationships.
- If the company doesn’t work, then the customers don’t get served.
- Trademark challenges create management headaches. Make sure you know what your entering into before you reach an abyss.
- PWYW can attract new customers and increase customer loyalty due to its ability to encourage customers to “buy-in’ to the company’s need to succeed.
- If the customers don’t get served, then the company doesn’t work.