“Here lies a humanist.” Abdurrahman Wahid, First Democratically Elected President of Indonesia, 1940-2009

  1. Utility defines value. Does your new idea meet this test?
  2. PWYW continues to find new uses in the market for firms with strong and personal customer relationships.
  3. If the company doesn’t work, then the customers don’t get served.
  4. Trademark challenges create management headaches. Make sure you know what your entering into before you reach an abyss.
  5. PWYW can attract new customers and increase customer loyalty due to its ability to encourage customers to “buy-in’ to the company’s need to succeed.
  6. If the customers don’t get served, then the company doesn’t work.