Ah, March, we all get to be Irish for a day. “May the dust of your carriage blind the eyes of your foe!”

  1. Choice is the key to succeeding in markets. Customer choice that is.
  2. Customers demand accountability. Address problems honestly and quickly. Witness: Toyota.
  3. Offering customers a variety of quality and price points better enables the firm to remain relevant to its customers throughout economic cycles.
  4. Look beyond the linear path for a product breakthrough. Witness: RIM & Apple.
  5. As the technological environment changes, so must the market strategy. Witness: Blockbuster.
  6. Price Menu: Even my local knows that one. Sláinte