Ah, March, we all get to be Irish for a day. “May the dust of your carriage blind the eyes of your foe!”
- Choice is the key to succeeding in markets. Customer choice that is.
- Customers demand accountability. Address problems honestly and quickly. Witness: Toyota.
- Offering customers a variety of quality and price points better enables the firm to remain relevant to its customers throughout economic cycles.
- Look beyond the linear path for a product breakthrough. Witness: RIM & Apple.
- As the technological environment changes, so must the market strategy. Witness: Blockbuster.
- Price Menu: Even my local knows that one. Sláinte