Top 6 – April 2010


Tim J. Smith, PhD
Founder and CEO, Wiglaf Pricing

Published April 5, 2010

“There’s so many things that have been said over and over again that need to be said again and again,” Soliloquy From How It Happens (The voice of I.F. Stone), Short Stories, Kronos Quartet, 2004

  1. Mexican Food Triumphs in India: Witness Taco Bell’s Growth in The Land of Masala
  2. Japan, the Home of Sushi, Declines Fish: Witness 14 yr old Yuta Itsuno statement that “They smell fishy”
  3. Austrians Believe in US soccer: Witness Red Bull’s $220 MM Bet on the New York Red Bulls
  4. Denver Takes a Page from Amsterdam: Witness 230 Legal Marijuana Shops in the Mile High City
  5. China Demonstrates Understanding of Cultural Nuances: Witness Hands Off Approach of Geely to Volvo
  6. “It’s too small of a planet. It grows smaller all the time. … We are becoming one family.”
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About The Author

Tim J. Smith, PhD, is the founder and CEO of Wiglaf Pricing, an Adjunct Professor of Marketing and Economics at DePaul University, and the author of Pricing Done Right (Wiley 2016) and Pricing Strategy (Cengage 2012). At Wiglaf Pricing, Tim leads client engagements. Smith’s popular business book, Pricing Done Right: The Pricing Framework Proven Successful by the World’s Most Profitable Companies, was noted by Dennis Stone, CEO of Overhead Door Corp, as "Essential reading… While many books cover the concepts of pricing, Pricing Done Right goes the additional step of applying the concepts in the real world." Tim’s textbook, Pricing Strategy: Setting Price Levels, Managing Price Discounts, & Establishing Price Structures, has been described by independent reviewers as “the most comprehensive pricing strategy book” on the market. As well as serving as the Academic Advisor to the Professional Pricing Society’s Certified Pricing Professional program, Tim is a member of the American Marketing Association and American Physical Society. He holds a BS in Physics and Chemistry from Southern Methodist University, a BA in Mathematics from Southern Methodist University, a PhD in Physical Chemistry from the University of Chicago, and an MBA with high honors in Strategy and Marketing from the University of Chicago GSB.