Top 6 – January 2012


Tim J. Smith, PhD
Founder and CEO, Wiglaf Pricing

Published January 4, 2012

To Western Politicians: We elected you to make decisions. Decisions require tradeoffs and compromise. Now do your job. U.S. and European countries alike need a realistic taxes and budgets. And none of this can wait until after elections.

  1. Hamlet Act 1, Scene 3:   “Neither a borrow nor a lender be.”
  2. Having a lot of “users” isn’t the same as having a lot of customers.  One of them takes; the other gives reciprocally.
  3. Cool Hand Luke:  “What we have here is (a) failure to communicate.”
  4. Compliments are not customers.  One feeds your ego.  The other feeds your belly.  I know which I prefer.
  5.  Sales and pricing professionals share a common goal: many profitable customers.  Work together people.
  6. Miller Heiman:  “Only those relationships whose value is recognized by both supplier and customer are truly sustainable”
Posted in:

About The Author

Tim J. Smith, PhD, is the founder and CEO of Wiglaf Pricing, an Adjunct Professor of Marketing and Economics at DePaul University, and the author of Pricing Done Right (Wiley 2016) and Pricing Strategy (Cengage 2012). At Wiglaf Pricing, Tim leads client engagements. Smith’s popular business book, Pricing Done Right: The Pricing Framework Proven Successful by the World’s Most Profitable Companies, was noted by Dennis Stone, CEO of Overhead Door Corp, as "Essential reading… While many books cover the concepts of pricing, Pricing Done Right goes the additional step of applying the concepts in the real world." Tim’s textbook, Pricing Strategy: Setting Price Levels, Managing Price Discounts, & Establishing Price Structures, has been described by independent reviewers as “the most comprehensive pricing strategy book” on the market. As well as serving as the Academic Advisor to the Professional Pricing Society’s Certified Pricing Professional program, Tim is a member of the American Marketing Association and American Physical Society. He holds a BS in Physics and Chemistry from Southern Methodist University, a BA in Mathematics from Southern Methodist University, a PhD in Physical Chemistry from the University of Chicago, and an MBA with high honors in Strategy and Marketing from the University of Chicago GSB.