Top 6 – December 2012


Tim J. Smith, PhD
Founder and CEO, Wiglaf Pricing

Published December 3, 2012

Somewhere between blunt and precise lies communication. Go too far in either direction and you lose them.

  1. When sales people manage information flows, they can pry open an opportunity.
  2. When a town goes wireless, there is business to be had in recycling wire.
  3. When H-P management claimed it was “duped” out of billions, lawyers expected to make millions.
  4. When security does not make economic sense, expect risks to be managed.
  5. When labor and finance can’t split the pie, expect everyone to loose.
  6. Twinkies, Ding-Dongs, and Ho-Hos. Who would choose any of these names for brands of something people put in their mouths today? And yet we all miss them. Hostess, you were the one with the mostess.
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About The Author

Tim J. Smith, PhD, is the founder and CEO of Wiglaf Pricing, an Adjunct Professor of Marketing and Economics at DePaul University, and the author of Pricing Done Right (Wiley 2016) and Pricing Strategy (Cengage 2012). At Wiglaf Pricing, Tim leads client engagements. Smith’s popular business book, Pricing Done Right: The Pricing Framework Proven Successful by the World’s Most Profitable Companies, was noted by Dennis Stone, CEO of Overhead Door Corp, as "Essential reading… While many books cover the concepts of pricing, Pricing Done Right goes the additional step of applying the concepts in the real world." Tim’s textbook, Pricing Strategy: Setting Price Levels, Managing Price Discounts, & Establishing Price Structures, has been described by independent reviewers as “the most comprehensive pricing strategy book” on the market. As well as serving as the Academic Advisor to the Professional Pricing Society’s Certified Pricing Professional program, Tim is a member of the American Marketing Association and American Physical Society. He holds a BS in Physics and Chemistry from Southern Methodist University, a BA in Mathematics from Southern Methodist University, a PhD in Physical Chemistry from the University of Chicago, and an MBA with high honors in Strategy and Marketing from the University of Chicago GSB.