Top 6 – February 2015


Tim J. Smith, PhD
Founder and CEO, Wiglaf Pricing

Published February 17, 2015

“Those who say that I am not Islamic enough should reread their Koran. Islam is about inclusion, tolerance, community.” Abdurrahman “Gus Dur” Wahid, President of Indonesia and Liberal Muslim Priest-Schoalr (Ulama), 1940-2009.

  1. A smile doesn’t cost anything.  Give it widely and frequently.
  2. If we were all the same, there would be nothing we could give or receive from each other.  Love differences.
  3. Mercy is available to all and can be granted by anyone.  Practice mercy wisely.
  4. Hope is a powerful state of mind.  Drive actions through hope.
  5. Laughter really is the best medicine.  Laugh gregariously.
  6. No one has a monopoly on love.  Love freely.
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About The Author

Tim J. Smith, PhD, is the founder and CEO of Wiglaf Pricing, an Adjunct Professor of Marketing and Economics at DePaul University, and the author of Pricing Done Right (Wiley 2016) and Pricing Strategy (Cengage 2012). At Wiglaf Pricing, Tim leads client engagements. Smith’s popular business book, Pricing Done Right: The Pricing Framework Proven Successful by the World’s Most Profitable Companies, was noted by Dennis Stone, CEO of Overhead Door Corp, as "Essential reading… While many books cover the concepts of pricing, Pricing Done Right goes the additional step of applying the concepts in the real world." Tim’s textbook, Pricing Strategy: Setting Price Levels, Managing Price Discounts, & Establishing Price Structures, has been described by independent reviewers as “the most comprehensive pricing strategy book” on the market. As well as serving as the Academic Advisor to the Professional Pricing Society’s Certified Pricing Professional program, Tim is a member of the American Marketing Association and American Physical Society. He holds a BS in Physics and Chemistry from Southern Methodist University, a BA in Mathematics from Southern Methodist University, a PhD in Physical Chemistry from the University of Chicago, and an MBA with high honors in Strategy and Marketing from the University of Chicago GSB.