Welcome to James T. Berger, Managing Editor


Tim J. Smith, PhD
Founder and CEO, Wiglaf Pricing

Published February 2, 2005

James T. (Jim) Berger, a professional writer, teacher and marketing consultant, will become Managing Editor of THE WIGLAF JOURNAL, effective February 1.

Berger is a graduate of the University of Michigan with a major in journalism, received a Master of Science Degree from the Medill School of Journalism at Northwestern University and an M.B.A. Degree with concentrations in marketing and finance from the University of Chicago Graduate School of Business.

He has held various positions for corporations as well as public relations and advertising agencies. For the last 22 years has headed Market Strategies, an Evanston (IL)-based marketing communications consulting firm. In addition, Berger heads Power Sales Management, Inc., an Evanston-based sales consulting firm.

He is a faculty member at Northwestern University’s School of Continuing Studies where he teaches a variety of courses in marketing and public relations. He also teaches extensively on the graduate and undergraduate levels at the Walter E. Heller College of Business Administration at Roosevelt University. He has also taught extensively in the area of strategic marketing and marketing communications at DePaul University, University of Illinois at Chicago and The Lake Forest Graduate School of Management.

Berger also does extensive consulting and survey work for law firms across the nation involved in intellectual property litigation dealing with brand and trademark issues.

As a freelance business writer, Berger has written scores of articles for national and regional publications on a variety of subjects including marketing, commercial real estate, the workplace, financial services and international business.

Berger and Wiglaf Journal founder Tim Smith, Ph.D, will jointly operate the electronic newsletter and Web site. Berger, who will develop articles and be editor of the monthly Journal, will strengthen our focus on sales, marketing and entrepreneurship in business-to-business markets. Smith is becoming Editorial Director where he will consult on and contribute to the Journal. Together Smith and Berger will work together to extend the “Wiglaf” brand and provide value-added fee based marketing services to subscribers and the Chicago area and national marketing community.

About The Author

Tim J. Smith, PhD, is the founder and CEO of Wiglaf Pricing, an Adjunct Professor of Marketing and Economics at DePaul University, and the author of Pricing Done Right (Wiley 2016) and Pricing Strategy (Cengage 2012). At Wiglaf Pricing, Tim leads client engagements. Smith’s popular business book, Pricing Done Right: The Pricing Framework Proven Successful by the World’s Most Profitable Companies, was noted by Dennis Stone, CEO of Overhead Door Corp, as "Essential reading… While many books cover the concepts of pricing, Pricing Done Right goes the additional step of applying the concepts in the real world." Tim’s textbook, Pricing Strategy: Setting Price Levels, Managing Price Discounts, & Establishing Price Structures, has been described by independent reviewers as “the most comprehensive pricing strategy book” on the market. As well as serving as the Academic Advisor to the Professional Pricing Society’s Certified Pricing Professional program, Tim is a member of the American Marketing Association and American Physical Society. He holds a BS in Physics and Chemistry from Southern Methodist University, a BA in Mathematics from Southern Methodist University, a PhD in Physical Chemistry from the University of Chicago, and an MBA with high honors in Strategy and Marketing from the University of Chicago GSB.