Year 1 Growth: The Wiglaf Journal


Tim J. Smith, PhD
Founder and CEO, Wiglaf Pricing

Published May 14, 2003

Who ever said, time flies when you enjoy what you’re doing, was correct. The Wiglaf Journal staff can testify to time flying, and having fun from journalistic contributions to the business community it serves.

The origin of the journal was May 2002, when Tim Smith, PhD, a then contributing author to The May Report, was encouraged to include the business information articles into his business consultancy website. Since its inception, the journal has evolved into an independent stand-alone international business resource.

The journal is a product of growth, coming from its readership roster, senior management of multi-tiered businesses, outside independent and syndicated publications, and national organizations committed to business and technology. Because of these support bases, today The Wiglaf Journal maintains its own domain identity, and an editorial and graphic design staff.

In its first year, the journal has provided strategies and tactics for business growth to a community well beyond the Midwest. It has examined the sales and marketing issues of successful businesses through case studies, editorials, and thought provoking research to reveal industry best practices. What began as a weekly publication has grown into a subscriber base of a 1,000 senior managers, sales and marketing professionals, and academia associates. It has become a forum for guest authors, professional associations, event coverage, and various levels of community and academic service.

The following comments reflect the journals content value to its subscribers:

“Once I saw the format and the quality of the pieces in it I wanted in right away.”
Christos Zafiropoulos, Empower Geographics

“Informative, educational, source of strategic marketing ideas, marketing tactics, and concepts towards successful support of sales through marketing.”

“Someone just forwarded me one of your electronic articles about Trade Shows – A value Model. A very good article, exactly what I was looking for to help justify our existence at trade shows.”
Jannah Kost, Marshall & Swift/Boeckh

“I always find your articles to be relevant, pointed, and thought provoking – thank you.”
Virginia Venable, The Customer Group, LLC

The journal’s mission is to continue offering business value through its focus on business revenue and growth topics. The objective of The Wiglaf Journal is to continue its practice of business journalism for the global business community. It also respects individual privacy, and has implemented business policies that prohibit the use, sharing, and/or sale of subscriber information.

Our staff thanks the subscribers, associates, and affiliates for their participation in making Year 1 of this publication reflect the needs, and interests of its readership. To continue to meet the expectation levels of the professional community, we welcome input from our readership, and applaud the support you offer to other business associates, coworkers, and friends, by sharing the journals domain with them. For questions, suggestions, and recommendations regarding subject content, please contact the editor at 773 395 2983.

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About The Author

Tim J. Smith, PhD, is the founder and CEO of Wiglaf Pricing, an Adjunct Professor of Marketing and Economics at DePaul University, and the author of Pricing Done Right (Wiley 2016) and Pricing Strategy (Cengage 2012). At Wiglaf Pricing, Tim leads client engagements. Smith’s popular business book, Pricing Done Right: The Pricing Framework Proven Successful by the World’s Most Profitable Companies, was noted by Dennis Stone, CEO of Overhead Door Corp, as "Essential reading… While many books cover the concepts of pricing, Pricing Done Right goes the additional step of applying the concepts in the real world." Tim’s textbook, Pricing Strategy: Setting Price Levels, Managing Price Discounts, & Establishing Price Structures, has been described by independent reviewers as “the most comprehensive pricing strategy book” on the market. As well as serving as the Academic Advisor to the Professional Pricing Society’s Certified Pricing Professional program, Tim is a member of the American Marketing Association and American Physical Society. He holds a BS in Physics and Chemistry from Southern Methodist University, a BA in Mathematics from Southern Methodist University, a PhD in Physical Chemistry from the University of Chicago, and an MBA with high honors in Strategy and Marketing from the University of Chicago GSB.