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According to Randy Kobat, Director of Strategic Planning of ADP, in Business-to-Business (B2B) industries, marketing is an important driver of success. For…
More We all understand that new ventures proposing to enter mature markets with a me-too strategy are doomed to struggle. In dominant texts…
More There are three legs to a new venture. Venture capitalists evaluate a firm according to two of the legs: Can they build…
More When new ventures begin, they take one of two courses. Along one path, the venture identifies a promising market opportunity then builds…
More At the Mobile Wednesday event last week, the speakers approached at mobile telephony and computing with distinctly different viewpoints yet both were…
More If there is anything this economic downturn has taught me, it is the importance of cash. Businesses rush to cash opportunities and…
More For years, the major advance of corporate computing has been the dissemination of OO programming or ERD and relational databases. When it…
More Much to their detriment, many businesses in B2B markets consider issues of consumer buying behavior theory irrelevant. While much of customer lifecycle…
More While some design firms produce nice looking sites using Flash, these same techniques force limitations that call their value into doubt. Specifically,…
More Websites are an evolving creature. Initially, they were simple informational sites. They contained gobs of content describing the corporate venture, the principals,…
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