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A danger in all firms is myopia. Companies can focus too long on creating excellence using internal data while the competitive landscape…
More Getting new ideas to market proves a challenge for any enterprise. Determining the correct target, value proposition, and story to tell customers…
More At the Realities of Wireless in Customer Relationship Management event, hosted by the e-Business Roundtable of the University of Chicago GSB, experts…
More A difficulty of fundamental research is that scientists rarely know exactly how a discovery will be manifested in the marketplace, that is,…
More It is true that salespeople have a lot of self confidence. As a group, they are willing to place a significant portion…
More “If the GDP declines but there are no economists reporting it, do we still have a recession?” —- It is no secret…
More Those of us in attendance at the First Tuesday event held on the 11th of June had the opportunity to learn about…
More On Friday morning, 14 June, I had the pleasure of attending the “CSA Explains: Wireless” event at the Lewis Center of De…
More According to Randy Kobat, Director of Strategic Planning of ADP, in Business-to-Business (B2B) industries, marketing is an important driver of success. For…
More We all understand that new ventures proposing to enter mature markets with a me-too strategy are doomed to struggle. In dominant texts…
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