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Getting a handle on the customer moves to a new corporate hierarchy: The Chief Customer Officer, the outgrowth of “customer centric” initiatives.…
More Variances in fortune telling continue to be told. On one hand, Forester reports an 2.3% increase on IT spending during 2002 over…
More XML has been lauded as the language that will enable networked computing to become a full reality. It is the extensible mark…
More Business-to-Business companies are increasing their focus on repeat and referral business. In this final installment on driving repeat business, we will review…
More Business-to-Business companies are increasing their focus on repeat and referral business. While this may represent a sound strategy, talk is cheap but…
More Business-to-Business companies are increasing their focus on repeat and referral business. While this may represent a sound strategy, the bird’s eye view…
More Business-to-Business companies are increasing their focus on repeat and referral business. While this may represent a sound strategy, the devil is in…
More Lather, Rinse, Repeat…Lather, Rinse, Repeat…Lather, Rinse, Repeat… We don’t just buy one bottle of shampoo in our lifetime. Likewise, we shouldn’t expect…
More From “Techno Message” to “Business Message”: Developing a Return-on-Investment Sales Tool Internally
“We can’t just state ‘our product will let you do more.’ Instead, we have to go the next step and say by…
More It is said that Marketing is a luxury, especially in B2B or Industrial Markets. When the economic outlook is poor, many firms…
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