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For years, the major advance of corporate computing has been the dissemination of OO programming or ERD and relational databases. When it…
More Much to their detriment, many businesses in B2B markets consider issues of consumer buying behavior theory irrelevant. While much of customer lifecycle…
More While some design firms produce nice looking sites using Flash, these same techniques force limitations that call their value into doubt. Specifically,…
More Websites are an evolving creature. Initially, they were simple informational sites. They contained gobs of content describing the corporate venture, the principals,…
More My last article clarified the economics and effectiveness of advertising in raising brand awareness and familiarity. Because small businesses often initially limit…
More A business school professor enters the classroom on the first day and asks the class: “What is NBC in the business of…
More The best practices in marketing hi-tech new-ventures more closely resemble that of a targeted portfolio management than that of a general portfolio…
More In the second article of this series, we explored a model to show the value of trade shows. While our model demonstrated…
More Trade Shows are costly marketing efforts. They take sales people out of the field and restrict them to an 8X10 piece of…
More Trade Shows, Booth Duty, Event Calendar. Why do we do this? Where is the bang for the buck? If we are to…
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