Archives

unsplash default post photo-350px

Why Steve Jobs’ Computer Paradigm Shift Prediction Panned Out, and What it Means for the Market

By David Dalka March 6, 2014

Traditional hard drive manufacturers are currently going through a paradigm shift—one where new solid-state hard drives, known as SSD, are taking market share and slowly eliminating traditional hard drives. SSD hard drives of one terabyte or more are slowly becoming affordable to the masses. What is the big deal you ask? Read onward.

More
unsplash default post photo-350px

America’s Love/Hate Relationship With Smoking

By James T. Berger March 6, 2014

In an intriguing move, CVS, the nation’s No. 2 pharmacy, announced it would stop selling cigarettes as well as all tobacco products at its 7,600 stores across the country. The move will reduce revenues by $2 billion a year…

More
unsplash default post photo-350px

Abenomics: Why, What, and Now What?

By Anirban Sengupta March 6, 2014

Economic policies advocated by Japan prime-minister Shinzo Abe, since his return to the helm after the 2012 general elections, are referred to as Abenomics. This article aims to provide a first-level understanding of the principles of Abenomics and its effects on the global business environment.

More
unsplash default post photo-350px

Pricing Note: BISR

By Tim J. Smith, PhD March 6, 2014

A BISR analysis differs from standard CPC (cost per customer) and ROI (return on investment) calculations to reveal the true ROMI (return on marketing investment) after accounting for the fact that many of the purchases related to an advertisement or coupon would have occurred in the absence of the promotion.

More

Top 6 – February 2014

By Tim J. Smith, PhD February 5, 2014

“I don’t subscribe to the notion that companies exist to create value strictly for their shareholders. I think they are there to…

More
unsplash default post photo-350px

Samsung Has Got It Right

By James T. Berger February 5, 2014

After Samsung’s chairman, Lee Kun-hee, created a $288 billion giant that according to the Times is “among the most profitable in the world, he sent a message to his 470,000 employees: “You must do better.” What prompts this unrest?

More
unsplash default post photo-350px

Netflix Goes to the Pricing and Branding Trough Once Again

By Tim J. Smith, PhD February 5, 2014

In 2011, Netflix’s pricing and branding shuffle enraged customers. After taking a few back steps, Netflix is at it again for 2014. What makes Reed Hastings, CEO of Netflix, Inc. think he will succeed this time, given that customers and shareholders alike ranted hyperbolic disapproval at his earlier moves?

More
unsplash default post photo-350px

Will the Sysco and US Foods Merger Lead to Higher Prices?

By Mary DeBoni February 5, 2014

Why is the government concerned with the Sysco and US Foods merger? See the key questions to track in following this potential merger.

More
unsplash default post photo-350px

You cannot sell value to everyone

By Pravin Vemuri and Anirban Sengupta February 5, 2014

Once we know which segment which customer belongs to, we work towards creating our customized pitches for each segment.

More

Top 6 – January 2014

By Tim J. Smith, PhD January 7, 2014

Welcome to 2014. May you have a punk year: Hope => Vision => Action => Perseverance => Luck Hope is a choice.…

More