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Imagine, your executive just read an article that said she can expect at least a 1% improvement in her bottom line profit if she introduces a pricing initiative. Now, she wants to know what steps you will follow to create a new pricing function with the goals of implementing value based pricing and stopping margin leakage. What resources do you need to be successful and where do you focus first?
More Are you ready for the new paradigms? Do you have a Kindle or iPad for reading books? Do you read your daily newspaper on-line? What kind of home entertainment system do you have connected to your High Definition TV that will allow you to see movies, previously available only at the video store or from a vending machine? What must a successful company do to survive and thrive in this environment?.
More The Wall Street Journal has reported that Proctor & Gamble Co.’s new CEO, Robert McDonald, is “slashing prices” and warns of an impending price war in the branded consumer packaged good (CPG) industry. Yet, Mr. McDonald states, “In my mind there’s not a price war going on.” Is the Wall Street Journal guilty of hyperbole or is Mr. McDonald blithe to the profit destruction of price cuts?
More Jim Berger’s latest (9th) intellectual property survey article (July, 2010 Intellectual Property Today) focuses on a newly developed hybrid telephone/Internet survey technique.…
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“Grilling, broiling, barbecuing – whatever you want to call it – is an art, not just a matter of building a pyre…
More The saga of Steve Jobs and the Apple IPhone 4 gives warning to any strategic smartphone marketer who attempts to intrude on Apple’s turf.
More How much is a brand worth? For Rick Norsigian, a garage sale hunter and public school building painter, it represents the difference between a $45 set of nice glass negative plates and a rare $200 MM find of Ansel Adams’ art.
More How much is a brand worth? For Whole Foods, a premium grocer, it represents the difference between a $3.49 canister of Quaker Oats rolled oats and $2.99 canister of 365 store brand oats.
More “What business are you in?” Theodore Levitt, 1925-2006. First to market doesn’t make you the winner, the best offering does. A growing…
More The other day when I was looking trough the archived articles in Harvard Business School’s Working Knowledge, I happened on a piece published on December 17, 2008 entitled ‘Ted Levitt Changed My Life.’ The author was Julia Hanna, associate editor (at the time) of the HBS Alumni Bulletin.
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