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How is success in Social Media defined? Is it an input-equals-output argument? Can expenditures by companies in this area be justified? With so many individuals and corporations unable to attach logic to the concept, let alone the possibility of payoff, how does the use of the Social Media translate into black ink on the balance sheet? These are the questions imposed on businesses that seek to advance and flourish in the Internet Age
More Come into most executives’ offices and say “I have a great promotional idea: Let’s let customers pay what they want. It will be great!” and your career there is all but over. Yet, experiments recently demonstrated that it was great, and more specifically, it was great for profits. How can this be?
More Entrepreneurs are a different breed, but what is this breed? Recently, Reed et al. examined the decision making practices of highly successful entrepreneurs, individuals who have grown a company to $200 million or more in annual revenues. They found that entrepreneurs tend to use a more effectual logic rather than predictive logic. What is effectual logic versus predictive logic and how does it help entrepreneurs? … Read on.
More “Never let a crisis go to waste.” Two leading Harvard University entrepreneurial specialists provide some interesting insight into building entrepreneurial business during these troubled economic times.
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Turtles have shells, but they only progress when they get their head out of their shell. Get your head out and move…
More To inspire the consumer, you must help him believe in something that he once thought was impossible. This is where innovators will thrive and institutions will die. Innovators will think in quantum leap fashion. “Institutions” will think incrementally
More Nobody saw this coming. A few hints were given that something was looming on the horizon, but not to this extent, to this fanfare. It struck suddenly and has pounded down on us with no quarter. In describing the impact of Social Media, the tsunami metaphor works—and mainstream business better be ready to accept it. Rather than being crushed under its immense force, individuals and companies must now learn how to surf—and very quickly. But what exactly triggered this tectonic shift in habit?
More April Showers Rain … Rein … Reign … Recovery Expectations Rain … Rein … Reign … Brand value and stock value are…
More What is Starbucks? Is it a momentary retreat from the stress of work and life? Is it a fast-service coffee chain? Is it a snack shop? Is it a luxury coffee manufacturer? What is Starbucks reason for existence?
More If you want to see the winners and losers in the current economic downturn, look closely at the 2008 brand valuation numbers produced jointly by Interbrand and Business Week Magazine. Companies suffering on the stock exchange are also taking a beating the calculated value of their brands. Those in distressed industries that are holding their own in sales and profits are likewise holding their own in brand value. New growth companies are picking up the slack and are moving into ever higher positions on the brand valuation scale.
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