Archives

Top 6 – October 2007

By Tim J. Smith, PhD October 1, 2007

For good mushrooms, take a walk in the woods Mark Leslie, a former entrepreneur who founded and was CEO of Veritas Software,…

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Is GM Being Vigilant in Transaction Price Management?

By Tim J. Smith, PhD September 1, 2007

It is said that the difference between an economist and a pit-trader is that the economist lets newspapers pile up on their…

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Will Emerging Mobile Marketing Evolve to Measure ROI, Deliver Passionate, Relevant Users and Reporting?

By Tim J. Smith, PhD September 1, 2007

It’s 1997 again! No you’re not in a time machine! Take a look at some of the mobile ad startups out there…

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Dancing Together: xBox, PS3, and Wii

By Tim J. Smith, PhD September 1, 2007

In the gaming industry, as in other technology driven industries, products are enhanced and prices evolve rapidly.  In 1991, D’Aveni characterized this…

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Top 6 – September 2007

By Tim J. Smith, PhD September 1, 2007

Every Southern Swamp Has Its Water Moccasins Fluidity naturally exists in perceptions of value and price. A pricing artist shapes the surface…

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HR Help for the Entrepreneur

By James T. Berger August 1, 2007

In addition to the financial, legal and marketing decisions that some entrepreneurs are forced to make for the first time in their…

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The Case for Strategic Product Marketing

By Tim J. Smith, PhD August 1, 2007

The trouble with the outbound role of product marketing is that we have an identity crisis on our hands-we’re misunderstood, misguided, and…

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Strategic Implications of Leegin Price Floor Ruling

By Tim J. Smith, PhD August 1, 2007

In a landmark case, the US Supreme Court removed a barrier to vertical price floors in a 5-4 ruling on Leegin v.…

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How to Make Your E-Mail Marketing More Effective

By James T. Berger August 1, 2007

If e-mail marketing is becoming an increasingly more important part of your promotional blend, Jeanne Jennings has produced what amounts to a…

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Price Discipline in Declining Markets: Coffee Roasters

By Tim J. Smith, PhD August 1, 2007

When industries decline, it is tempting for competitors to make a dash for regaining lost volumes by slashing prices.  But, are price…

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