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Beyond St’ Patty’s Day Luck is A Ram’s Charge Before considering penetration pricing, find a compelling downstream reason. For new-technology launches such…
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What drives engagement and loyalty for your brand? Many companies think they know the answer to this because they’ve relied on some…
More A few years ago one of my students asked me to help him market his company’s products. The product line was a…
More Bring up the topic of price discrimination, and you are sure to find at least someone state that it isn’t fair, perhaps…
More A Rose is a Rose by Any Other Name. Embrace Your Inner Thorn. Don’t confuse table stakes with key differentiators. While both…
More Marketers can no longer ignore search marketing. Too many potential customers are seeking businesses through search. And if you’re not there, your…
More “American Gangster” When I went to the movies and saw “American Gangster,” I not only appreciated the film as superior motion picture…
More Price Bundling to Profit What is distinct about price bundling vs. other types bundles? Is price bundling just another form of discounts…
More It’s time to play The Wiglaf Journal’s annual “Top 100 Brands” quiz. All information is generated by the annual Interbrand/Business Week report…
More A Black Eyed Pea for Each Day of the Year … Protect the brand at almost all costs, but preferably not with…
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