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With experience, professional pricers instinctively learn to laud price increases and denigrate price decreases. Sometimes though, it is a good idea to…
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Communicate, Align, Capture Leegin decision should have a larger effect on prices of consumer products characterized as high-value branded goods, complex product,…
More Microsoft has continues their thrust into the enterprise software market with their recent acquisition and expansion of their security software. As they…
More Symantec continues to battle Microsoft’s foray into the computer security software market through a public relations campaign, yet they have not responded…
More As one who is involved in trademark infringement litigation surveys, I have discovered the Internet as a means of probing the marketplace…
More Value First, Cost Second Price is not the competitive equalizer. Value is. Consider how to communicate your value proposition properly. Communicating the…
More A Universitiy of Houston professor, Betsy Gelb, and two of her doctoral candidate students, Demetra Andrews and Son K. Lam, set off…
More We have all learned something the hard way, and those lessons tend to be well learned. Those of us with little gray…
More Selling software as a service and pricing it on a per-application has become the vogue thing to do for many good reasons.…
More Revenue Capturing People like stories. They are believable and engender trust. Open you coat a little and capture their trust. Poorly imitable…
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