Posts by: Mary DeBoni

Changing of the Pricing Guards

By Mary DeBoni February 23, 2018

If you can successfully explain why implementing a value-based pricing strategy will be instrumental in moving your company towards their goals and targets, you should be in a pretty good position to get buy-ins.

Thinking About a Career in Pricing?

By Mary DeBoni January 28, 2018

Remember, pricing professionals come from a wide variety of backgrounds and the skills needed to be successful can be acquired in many related functions and departments. Just because you don’t have the word pricing in your current title does not mean you are not qualified!

If My Customers are Unique, Why Isn’t their Pricing?

By Mary DeBoni November 16, 2017

Assigning a list price is an arduous task—we want to make sure we get it just right to ensure good margins and profitability. But are we underestimating the importance of one key question? Who is(are) my end user(s) and how are they using my product? If you can think of various answers you may have various customer segments.

Pricing and Sales: How to Begin Building a Better Relationship

By Mary DeBoni October 18, 2017

Sales professionals are always on the go, often driving from one call to another. They don’t have time to sift through a long slide deck explaining sales data analytics. Summarize key findings in just a couple of slides, using only a few bullet points to convey the most vital facts.

The High Price for (Gluten) Freedom

By Mary DeBoni February 17, 2015

A woman is suing P.F. Chang’s for charging $1.00 more for gluten free menu items. Is this price discrimination? Should PF Chang’s charge their gluten free customers more?

What I Learned about Pricing from Taylor Swift

By Mary DeBoni December 22, 2014

Remember when T Swift pulled her albums off of Spotify?! The horror! Deciding to go against the grain, Swift made a decision that could have potentially angered her fans and cost her big time but what happened was magical.

Pink or Blue? Price Discrimination against Women in the Personal Hygiene Market

By Mary DeBoni November 24, 2014

The group Georgette Sand is taking a stand against price discrimination directed at female consumers. How do I, a woman and a pricing professional, respond to gender based price discrimination?

Nine West’s New Marketing Campaign: Sexist, Outdated, or Awesome?

By Mary DeBoni September 28, 2014

Nine West’s recent ad campaign has been getting a lot of press since its release, with a lot of controversy surrounding it. Mary DeBoni weighs in on the positives and negatives.

Marketing to Type-As: Thank You, Starbucks

By Mary DeBoni July 7, 2014

How can a marketing campaign cater to individual personality types while adding brand loyalty and increasing customer engagement? Take a look at how Starbucks is managing.

Is Frontier Airlines the New Spirit?

By Mary DeBoni May 5, 2014

Frontier Airlines has announced a new price unbundling strategy. Does that make the firm the new Spirit Airlines? David Siegel, Frontier’s CEO, says no, but judge for yourself.

Mary DeBoni is a Senior Pricing Analyst at Wiglaf Pricing. Before coming to Wiglaf Pricing, Mary spent her post-graduate-school years working as a data analyst and as an adjunct instructor of Economics and Statistics at Moraine Valley Community College and Richard J. Daley College. Mary is a member of the Professional Pricing Society. She holds a BA in Economics from Michigan State University and an MA in Economics from The University of Detroit Mercy.