Posts by: Tim J. Smith, PhD

Top 6 – November 2007

By Tim J. Smith, PhD November 1, 2007

The Beauty of Autumn Colors Rises from the Death of Chlorophyll Kill erratic brands. – Global brand builders position the brand in…

More
unsplash default post photo-350px

Extending the Power of the Price Waterfall to Customer Value

By Tim J. Smith, PhD October 1, 2007

Price waterfalls, by definition, deal with price.  While price and value should be intimately related, we know this is not always true. …

More
unsplash default post photo-350px

Fire Sale or Hold Inventory? Hovnanian Enterprises, Lennar, KB Homes

By Tim J. Smith, PhD October 1, 2007

When demand for a product decreases dramatically and the company overshoots production requirements, what should executives do?  Hold prices and be patient…

More
unsplash default post photo-350px

Letter to the Editor: ‘Dancing Together: xBox, PS3, and Wii’

By Tim J. Smith, PhD October 1, 2007

I wanted to comment on a couple things from, ‘Dancing Together: xBox, PS3, and Wii‘. Fist of all I’d like to respond…

More

Top 6 – October 2007

By Tim J. Smith, PhD October 1, 2007

For good mushrooms, take a walk in the woods Mark Leslie, a former entrepreneur who founded and was CEO of Veritas Software,…

More
unsplash default post photo-350px

Is GM Being Vigilant in Transaction Price Management?

By Tim J. Smith, PhD September 1, 2007

It is said that the difference between an economist and a pit-trader is that the economist lets newspapers pile up on their…

More
unsplash default post photo-350px

Will Emerging Mobile Marketing Evolve to Measure ROI, Deliver Passionate, Relevant Users and Reporting?

By Tim J. Smith, PhD September 1, 2007

It’s 1997 again! No you’re not in a time machine! Take a look at some of the mobile ad startups out there…

More
unsplash default post photo-350px

Dancing Together: xBox, PS3, and Wii

By Tim J. Smith, PhD September 1, 2007

In the gaming industry, as in other technology driven industries, products are enhanced and prices evolve rapidly.  In 1991, D’Aveni characterized this…

More

Top 6 – September 2007

By Tim J. Smith, PhD September 1, 2007

Every Southern Swamp Has Its Water Moccasins Fluidity naturally exists in perceptions of value and price. A pricing artist shapes the surface…

More
unsplash default post photo-350px

The Case for Strategic Product Marketing

By Tim J. Smith, PhD August 1, 2007

The trouble with the outbound role of product marketing is that we have an identity crisis on our hands-we’re misunderstood, misguided, and…

More

About The Author

timjsmith
Tim J. Smith, PhD, is the founder and CEO of Wiglaf Pricing, an Adjunct Professor of Marketing and Economics at DePaul University, and the author of Pricing Done Right (Wiley 2016) and Pricing Strategy (Cengage 2012). At Wiglaf Pricing, Tim leads client engagements. Smith’s popular business book, Pricing Done Right: The Pricing Framework Proven Successful by the World’s Most Profitable Companies, was noted by Dennis Stone, CEO of Overhead Door Corp, as "Essential reading… While many books cover the concepts of pricing, Pricing Done Right goes the additional step of applying the concepts in the real world." Tim’s textbook, Pricing Strategy: Setting Price Levels, Managing Price Discounts, & Establishing Price Structures, has been described by independent reviewers as “the most comprehensive pricing strategy book” on the market. As well as serving as the Academic Advisor to the Professional Pricing Society’s Certified Pricing Professional program, Tim is a member of the American Marketing Association and American Physical Society. He holds a BS in Physics and Chemistry from Southern Methodist University, a BA in Mathematics from Southern Methodist University, a PhD in Physical Chemistry from the University of Chicago, and an MBA with high honors in Strategy and Marketing from the University of Chicago GSB.