Posts by: Tim J. Smith, PhD
Beyond St’ Patty’s Day Luck is A Ram’s Charge Before considering penetration pricing, find a compelling downstream reason. For new-technology launches such…
MoreWhat drives engagement and loyalty for your brand? Many companies think they know the answer to this because they’ve relied on some…
MoreBring up the topic of price discrimination, and you are sure to find at least someone state that it isn’t fair, perhaps…
MoreA Rose is a Rose by Any Other Name. Embrace Your Inner Thorn. Don’t confuse table stakes with key differentiators. While both…
MoreMarketers can no longer ignore search marketing. Too many potential customers are seeking businesses through search. And if you’re not there, your…
MorePrice Bundling to Profit What is distinct about price bundling vs. other types bundles? Is price bundling just another form of discounts…
MoreA Black Eyed Pea for Each Day of the Year … Protect the brand at almost all costs, but preferably not with…
MoreA wise salesperson once mentioned to me that sales is a container function. It contains the relationship between the customer, partners, and…
MoreWintry Hearth Rejuvenates the Importance of Being True The CEO/MD must be the Brand Cheerleader. The Brand creates a common purpose that…
MoreTry this thought experiment. You are the CMO for a top telco. Your company’s portfolio includes the expected assortment of wireless and…
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