Archives posted in: Communication
Marketers can no longer ignore search marketing. Too many potential customers are seeking businesses through search. And if you’re not there, your…
More It’s time to play The Wiglaf Journal’s annual “Top 100 Brands” quiz. All information is generated by the annual Interbrand/Business Week report…
More The conventional wisdom concerning the positives of branding business-to-business products is most compelling, as articulated by Hard University Prof. John Quelch. Quelch…
More Try this thought experiment. You are the CMO for a top telco. Your company’s portfolio includes the expected assortment of wireless and…
More In the Internet age, information has become a commodity. It’s available everywhere for no cost. The New York Times, which was always…
More It’s 1997 again! No you’re not in a time machine! Take a look at some of the mobile ad startups out there…
More In a landmark case, the US Supreme Court removed a barrier to vertical price floors in a 5-4 ruling on Leegin v.…
More If e-mail marketing is becoming an increasingly more important part of your promotional blend, Jeanne Jennings has produced what amounts to a…
More It’s a brand-new world and a brand-new internet. You’ve probably heard that obnoxious buzzword, “Web 2.0” thrown around and nodded knowingly, hoping…
More Wikinomics explores an emerging business strategy in a world where consumers promote and, to a degree, own your brand. In his latest…
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