Featured Article

The Tariff Tightrope: Balancing Trade Policies with Business Realities

By Özlem Elgün Tillman February 7, 2025

Picture this: the U.S. just rolled out a fresh batch of tariffs, and businesses are scrambling to figure out what it means for their bottom line. Sound familiar? Tariffs are nothing new, but their impact is always unpredictable. These new trade barriers, rooted in Optimal Tariff Theory, aim to give the U.S. an economic edge by squeezing foreign suppliers. In theory, this sounds great. In practice? Well, it’s a high-stakes gamble where…

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In This Issue

Autodesk Pricing Spineometer: 4 of 5 Vertebrae

By Tim J. Smith, PhD May 24, 2024

Autodesk, a global software firm serving arts, manufacturing, engineering, and many other industries, had a positive FY 2024. Revenue rose 10% to…

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Delta Airlines Pricing Spineometer: 5 of 5 Vertebrae

By Tim J. Smith, PhD May 24, 2024

Delta Airlines, a global commercial airline, had a positive Q1 2024. Revenue rose 7.8% to $13.7 billion and earnings before interest and…

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Home Depot Pricing Spineometer: 3 of 5 Vertebrae

By Tim J. Smith, PhD May 24, 2024

Home Depot, a retailer of home improvement tools, materials, and appliances, had a negative FY 2023. Revenue fell 3% to $153 billion…

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Johnson & Johnson Pricing Spineometer: 4 of 5 Vertebrae

By Tim J. Smith, PhD May 24, 2024

Johnson & Johnson, a global pharmaceutical and medical technology company, had a positive Q1 2024. Revenue rose 2.3% to $21.4 billion and…

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