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Corteva, an agrochemical and seed company, had a positive Q2 2024. Revenue rose 1.1% to $6.1billion and earnings before interest and taxes rose 23.4% to $1.3 billion over the same period last year. A review of Corteva’s 1 August 2024 earnings call and associated financial reports provided insight regarding the importance of pricing on performance. The seeds and agrochemicals markets are highly seasonal businesses. Most sales are to the northern hemisphere and…
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During our Pricing and Profit Management Winter ’24 Tour, we asked attendees to fill out a marketing survey. I reviewed the initial…
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We hit the road earlier this month and visited 4 cities across 2 weeks: Chicago, Minneapolis–St. Paul, Kansas City, and Bentonville. We…
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當企業在執行定價決策的時候，考慮到的首先是產品的價值，產品的價值減去定價就會是消費者能獲得的額外利益（消費者剩餘），當消費者可以獲得的額外利益越高的時候，消費者也就更傾向於購買產品而不是競爭對手的產品
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Dover, a global manufacturer of industrial components for end-market industries, had a somewhat positive Q3 2023. Revenue was relatively unchanged at $2.1…
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