Featured Article

IDEX Pricing Spineometer: 2 of 5 Vertebrae

By Tim J. Smith, PhD January 9, 2025

IDEX, a global applied solutions provider, had a mixed Q3 2024. Revenue rose 0.6% to $798 million while earnings before interest and taxes fell 6.1 % to $168 million over the same period last year. A review of IDEX’s 30 October 2024 earnings call and associated financial reports provided insight regarding the importance of pricing on performance. IDEX is a diverse and complex business. It has three reporting units, Fluid & Metering…

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In This Issue

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Hearsay When Proof is Illegal: A Legal and Ethical Pricing Challenge in Business Markets

By Tim J. Smith, PhD April 4, 2016

Agreed, the signal may not be exact when using publically available information to benchmark competitive prices. It may not be exactly precise even when found from market research. But it will generally suffice for most pricing questions. In many cases, it must suffice.

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Why is Gas Priced by Fractions of a Cent?

By Kyle T. Westra April 4, 2016

The fact that consumers buy gas on a continuum rather than in discrete gallons (unless you’re a wizard with the gas nozzle handle) likely makes it easier for both sides to live with the current arrangement. The pump price and volume numbers go along until the tank is full or you release the handle, and there perhaps isn’t much analytical thought put into the final ratio that appears.

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McDonald’s Feasts on All-Day Breakfast, But Causes Indigestion for Some Franchisees

By James T. Berger April 4, 2016

According to Bloomberg Business, the all-day breakfast has created some meaningful initial problems for franchisees. Soon after the all-day breakfast policy was initiated, Bloomberg Business pointed out “Four Reasons McDonald’s All-Day Breakfast is a Headache for Franchisees.”

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Are Drug Companies Ripping Us Off?

By Tim J. Smith, PhD March 4, 2016

Pharmaceutical formularies, like other medical solutions, are best priced according to the value they deliver relative to the alternative treatment for the target disease. If the new solution provides more value, it should have a proportionately higher price. If it provides less value, it should have a proportionately lower price. This is the concept behind value-based price: price to reflect the prices of alternatives adjusted for their differential value for the target customer.

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