Featured Article

Trump’s Tariffs

By Tim J. Smith, PhD March 12, 2025

Trump initiated tariffs with major U.S. trading partners on 1 February, then retracted them on 3 February. Executives across the North American continent expressed uncertainty regarding their preparedness for the possible supply chain and economic shocks. For executives at manufacturing and distribution companies with supply chains that stretch across borders, pricing decisions must be made at a highly accelerated pace to manage the economic shocks associated with new tariffs. Today, more than…

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In This Issue

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Arbitrage With Unofficial Exchange Rates

By Kyle T. Westra December 3, 2015

Much of this has to do with poor economic policy, the low price of oil (upon which much of Venezuela’s exports depend), and the strong dollar. In such situations, dollars become even more valuable to hoard, which in turn creates more inflation in the bolivar, leading to a positive feedback loop. But how does this lead to shortages of something as basic as toilet paper?

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Groupon’s Third Act

By Kyle T. Westra December 3, 2015

Both Williams and Mason are frank about past mistakes. They grew too quickly. They didn’t respond appropriately to criticism. Accounting was a mess. The business model required too much labor in place of operational efficiency and scalable systems. But both are optimistic about the core problem that the company is trying to solve: e-commerce for small and local businesses.

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Ensure Your Digital Marketing Strategy Supports the Business Goals

By Lee Flynn December 3, 2015

Your business plan should be the driver for every action you take, including developing your digital marketing strategy. From setting your ad budget to identifying where your target market hangs out, reading your business plan is like consulting a digital marketing compass that reliably points north.

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An Overly Simplistic Approach to Pricing Strategy

By Tim J. Smith, PhD November 5, 2015

Pricing strategy is not executed by simply raising prices. If that’s all it took, then every fool would do pricing strategy, and every business owner would have a clear pricing plan.

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