Featured Article

The Tariff Tightrope: Balancing Trade Policies with Business Realities

By Özlem Elgün Tillman February 7, 2025

Picture this: the U.S. just rolled out a fresh batch of tariffs, and businesses are scrambling to figure out what it means for their bottom line. Sound familiar? Tariffs are nothing new, but their impact is always unpredictable. These new trade barriers, rooted in Optimal Tariff Theory, aim to give the U.S. an economic edge by squeezing foreign suppliers. In theory, this sounds great. In practice? Well, it’s a high-stakes gamble where…

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In This Issue

WM Pricing Spineometer: 5 of 5 Vertebrae

By Tim J. Smith, PhD April 15, 2024

WM (nee Waste Management), a waste collection, recycling, and disposal company, had a positive FY 2023. Revenue rose 4% to $20.4 billion…

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Colgate-Palmolive Pricing Spineometer: 3 of 5 Vertebrae

By Tim J. Smith, PhD March 15, 2024

Colgate-Palmolive Company, a toothpaste and dish soap to pet food consumer product company, had a positive FY 2023. Revenue rose 8.3% to…

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Lowe’s Pricing Spineometer: 5 of 5 Vertebrae

By Tim J. Smith, PhD March 15, 2024

Lowe’s, a North American hardware, construction, and home improvement merchandiser, had a negative Q4 2023. Revenue fell 17.1% to $18.6 billion and…

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Parker-Hannifin Pricing Spineometer: 5 of 5 Vertebrae

By Tim J. Smith, PhD March 15, 2024

Parker-Hannifin, a global motion and control company selling hydraulics and other technologies to aerospace and other industries, had a positive Q2 2024. …

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