Featured Article

Ball Pricing Spineometer: 3 of 5 Vertebrae

By Tim J. Smith, PhD March 10, 2026

Ball Corporation, an aluminum packaging supplier for beverages, personal care, and household products, had a positive FY 2025. Revenue rose 11.6% to $13.2 billion and earnings before interest and taxes rose 39% to $1.96 billion over last year. A review of Ball Corporation’s 3 February 2026 earnings call and 2025 10-K provided insight regarding the importance of price management to performance. FACTS FROM EARNINGS CALL AND ANNUAL REPORT Ronald Lewis, CEO of…

In This Issue

First Tuesday’s ‘Next Big Thing’: Exploration vs Hunting

By Tim J. Smith, PhD June 19, 2002

Those of us in attendance at the First Tuesday event held on the 11th of June had the opportunity to learn about…

CSA Explains: Wireless

By Tim J. Smith, PhD June 17, 2002

On Friday morning, 14 June, I had the pleasure of attending the “CSA Explains: Wireless” event at the Lewis Center of De…

B2B Marketing?

By Tim J. Smith, PhD June 13, 2002

According to Randy Kobat, Director of Strategic Planning of ADP, in Business-to-Business (B2B) industries, marketing is an important driver of success. For…

Market Segmentation: Tom Hoffman of SymplicIT

By Tim J. Smith, PhD June 6, 2002

We all understand that new ventures proposing to enter mature markets with a me-too strategy are doomed to struggle. In dominant texts…

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