Featured Article

Leidos Pricing Spineometer: 5 of 5 Vertebrae

By Tim J. Smith, PhD June 6, 2025

Leidos, a software and technology services and solutions company supporting infrastructure and security for government and commercial entities, had a positive FY 2024. Revenue rose 8% to $16.7 billion, and operating profits rose 194% to $1.8 billion over last year. A review of Leidos’ 24 February earnings call and annual report provided insight regarding the importance of pricing on performance.   FACTS FROM EARNINGS CALL AND ANNUAL REPORT Leidos operates with four…

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In This Issue

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Selling Messages

By Tim J. Smith, PhD March 22, 2002

During the last month, I have attended a number of trade shows with vendors selling business software and hardware to large corporations.…

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Hanging Your Net Shingle, Part 6: Conclusion: Driving Action

By Tim J. Smith, PhD March 13, 2002

If corporate web sites are communication tools that can influence decisions and encourage positive actions, how can they drive actions? In this…

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Hanging Your Net Shingle, Part 5: Employees

By Tim J. Smith, PhD March 12, 2002

Corporate web sites are communication tools that can influence decisions and encourage positive actions. In this fifth in a series discussing the…

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Hanging Your Net Shingle, Part 4: Partners

By Tim J. Smith, PhD March 11, 2002

Corporate web sites are communication tools that can influence decisions and encourage positive actions. In this fourth of a five part series…

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