Featured Article

IDEX Pricing Spineometer: 2 of 5 Vertebrae

By Tim J. Smith, PhD January 9, 2025

IDEX, a global applied solutions provider, had a mixed Q3 2024. Revenue rose 0.6% to $798 million while earnings before interest and taxes fell 6.1 % to $168 million over the same period last year. A review of IDEX’s 30 October 2024 earnings call and associated financial reports provided insight regarding the importance of pricing on performance. IDEX is a diverse and complex business. It has three reporting units, Fluid & Metering…

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In This Issue

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Stanford Marketing Researcher Explores the “Decoy Effect”

By James T. Berger January 19, 2015

What makes a first-time buyer select a specific packaged good brand or product from all the other products on the supermarket shelf or Webpage?

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Top 6 – December 2014

By Tim J. Smith, PhD December 22, 2014

Hats & Messy Hair. Wintertime in the northern hemisphere: Little kids don’t care about the hair, maybe we shouldn’t either. You can’t…

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Retail, Black Friday, and Value-Based Pricing

By Tim J. Smith, PhD December 22, 2014

Does value-based pricing work in highly competitive environments, even retail environments? When competitive discounting happens, like Black Friday, does the concept loose meaning? Let’s take a look.

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Pricing and Early Stage Marketing

By Dennis Ng December 22, 2014

After the initial sales growth, the new product suddenly finds itself facing a plateau in sales growth. So the natural question to ask is what are we doing wrong? Did we set a price too high? Should we lower our prices? Fortunately there are strategies for such situations.

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