Featured Article

PACCAR Pricing Spineometer: 2 of 5 Vertebrae

By Tim J. Smith, PhD May 16, 2025

PACCAR, a multinational truck, parts, and financing company, had a negative 2024. Examining PACCAR’s Truck, Parts, and Other business specifically, revenue fell 5% to $31 billion and earnings before interest and taxes fell 17% to $4.5 billion over the last year. (This article excludes PACCAR’s financial services business and makes no comments regarding how pricing should be managed in that line of business.) A review of PACCAR’s 28 January 2025 earnings call…

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In This Issue

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Chunky or Smooth? Retailer and Distributor Value-Based Pricing in Action

By Tim J. Smith, PhD March 15, 2015

Retailers and distributors can’t do value-based pricing for one simple reason: too many products.

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Top 6 – February 2015

By Tim J. Smith, PhD February 17, 2015

“Those who say that I am not Islamic enough should reread their Koran. Islam is about inclusion, tolerance, community.” Abdurrahman “Gus Dur”…

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The High Price for (Gluten) Freedom

By Mary DeBoni February 17, 2015

A woman is suing P.F. Chang’s for charging $1.00 more for gluten free menu items. Is this price discrimination? Should PF Chang’s charge their gluten free customers more?

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Managing Value: Where the Problem Lies

By Anirban Sengupta February 17, 2015

After a firm adopts value based selling it comes face to face with the next big challenge: How to manage the process of value based selling?

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