Featured Article

PACCAR Pricing Spineometer: 2 of 5 Vertebrae

By Tim J. Smith, PhD May 16, 2025

PACCAR, a multinational truck, parts, and financing company, had a negative 2024. Examining PACCAR’s Truck, Parts, and Other business specifically, revenue fell 5% to $31 billion and earnings before interest and taxes fell 17% to $4.5 billion over the last year. (This article excludes PACCAR’s financial services business and makes no comments regarding how pricing should be managed in that line of business.) A review of PACCAR’s 28 January 2025 earnings call…

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In This Issue

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New Insight into Strategic Sales Force Hiring: Be Careful of Hiring “Stars”

By James T. Berger September 28, 2014

We all want to hire, or work on, talented teams. But how much time and resources should we devote to bringing in “star”-level talent?

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Top 6 – August 2014

By Tim J. Smith, PhD August 11, 2014

“If you know the enemy and know yourself, you need not fear the result of a hundred battles.” –Sun Tzu, The Art…

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Competitive Price Pressures? How to React and Why.

By Tim J. Smith, PhD August 11, 2014

In free markets, competition is the norm, not the exception, and that competition will limit your latitude for pricing. When competitors lower prices or new competition enters at a lower price, many a novice manager’s gut reaction is to lower prices—but the cost of price concessions may be higher than the cost of customer losses. Experience will temper these beginner instincts over time, but there must be easier and less costly ways to identify the proper reaction to competitive price moves… Enter the Strategic Pricing Reaction Matrix.

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Top 6 – July 2014

By Tim J. Smith, PhD July 7, 2014

“Do not do what someone else could do as well as you. Do not say, do not write what someone else could…

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