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Trump initiated tariffs with major U.S. trading partners on 1 February, then retracted them on 3 February. Executives across the North American continent expressed uncertainty regarding their preparedness for the possible supply chain and economic shocks. For executives at manufacturing and distribution companies with supply chains that stretch across borders, pricing decisions must be made at a highly accelerated pace to manage the economic shocks associated with new tariffs. Today, more than…
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How can counterintuitive pricing and bundling help make ear additional profit? Take a look at some successful tactical moves that accomplish just that.
Read More Frontier Airlines has announced a new price unbundling strategy. Does that make the firm the new Spirit Airlines? David Siegel, Frontier’s CEO, says no, but judge for yourself.
Read More Having a skilled, intelligent team that isn’t afraid to innovate against the grain is a thing that a great many firms either desire or value highly. So why did that work out so badly for J.C. Penney?
Read More In the pricing world we often preach that there is always some alternative for your product or service. But what about a product so new to the world it isn’t even of this world? Let’s explore.
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