Featured Article

IDEX Pricing Spineometer: 2 of 5 Vertebrae

By Tim J. Smith, PhD January 9, 2025

IDEX, a global applied solutions provider, had a mixed Q3 2024. Revenue rose 0.6% to $798 million while earnings before interest and taxes fell 6.1 % to $168 million over the same period last year. A review of IDEX’s 30 October 2024 earnings call and associated financial reports provided insight regarding the importance of pricing on performance. IDEX is a diverse and complex business. It has three reporting units, Fluid & Metering…

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In This Issue

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Customer Segmentation by Purchasing Process and Strategy Part One

By Pravin Vemuri and Anirban Sengupta January 7, 2014

“You cannot sell on value to everyone. We realized this hard fact of life after a draining annual negotiation with a major Chinese OEM (let’s name them Firm X). At the negotiation we were fighting for multiple lines of businesses.” So what can you do? A closer look at B2B price segmentation on buying behavior.

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Top 6 – December 2013

By Tim J. Smith, PhD December 27, 2013

Desperation to Euphoria in two letters: Aaaahhh, Aah. Ah. … Aha! Strategic success in business develops from differentiation. For some business activities,…

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McDonald’s Story Shows Why Branding is Crucially Important in Product Development

By James T. Berger December 3, 2013

Ray Kroc was over 50 years old when he developed the McDonald’s fast-food concept and when he died, he was personally worth around a half-billion dollars. But his success might be traced to a crucial decision he made about branding.

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Equifinality and Organizational Design for Improving Pricing Decisions

By Tim J. Smith, PhD December 3, 2013

What decisions should the pricing function be making? Where should a corporation position the pricing function? How should the pricing function be structured? We have been asking this question for past two decades but still don’t have a definitive answer nor a standard template. Why? What is so odd about pricing decisions that makes organizational design choices regarding the pricing function difficult?

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