Featured Article

PACCAR Pricing Spineometer: 2 of 5 Vertebrae

By Tim J. Smith, PhD May 16, 2025

PACCAR, a multinational truck, parts, and financing company, had a negative 2024. Examining PACCAR’s Truck, Parts, and Other business specifically, revenue fell 5% to $31 billion and earnings before interest and taxes fell 17% to $4.5 billion over the last year. (This article excludes PACCAR’s financial services business and makes no comments regarding how pricing should be managed in that line of business.) A review of PACCAR’s 28 January 2025 earnings call…

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In This Issue

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Why Steve Jobs’ Computer Paradigm Shift Prediction Panned Out, and What it Means for the Market

By David Dalka March 6, 2014

Traditional hard drive manufacturers are currently going through a paradigm shift—one where new solid-state hard drives, known as SSD, are taking market share and slowly eliminating traditional hard drives. SSD hard drives of one terabyte or more are slowly becoming affordable to the masses. What is the big deal you ask? Read onward.

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America’s Love/Hate Relationship With Smoking

By James T. Berger March 6, 2014

In an intriguing move, CVS, the nation’s No. 2 pharmacy, announced it would stop selling cigarettes as well as all tobacco products at its 7,600 stores across the country. The move will reduce revenues by $2 billion a year…

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Abenomics: Why, What, and Now What?

By Anirban Sengupta March 6, 2014

Economic policies advocated by Japan prime-minister Shinzo Abe, since his return to the helm after the 2012 general elections, are referred to as Abenomics. This article aims to provide a first-level understanding of the principles of Abenomics and its effects on the global business environment.

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Pricing Note: BISR

By Tim J. Smith, PhD March 6, 2014

A BISR analysis differs from standard CPC (cost per customer) and ROI (return on investment) calculations to reveal the true ROMI (return on marketing investment) after accounting for the fact that many of the purchases related to an advertisement or coupon would have occurred in the absence of the promotion.

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