Featured Article

PACCAR Pricing Spineometer: 2 of 5 Vertebrae

By Tim J. Smith, PhD May 16, 2025

PACCAR, a multinational truck, parts, and financing company, had a negative 2024. Examining PACCAR’s Truck, Parts, and Other business specifically, revenue fell 5% to $31 billion and earnings before interest and taxes fell 17% to $4.5 billion over the last year. (This article excludes PACCAR’s financial services business and makes no comments regarding how pricing should be managed in that line of business.) A review of PACCAR’s 28 January 2025 earnings call…

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In This Issue

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You cannot sell value to everyone

By Pravin Vemuri and Anirban Sengupta February 5, 2014

Once we know which segment which customer belongs to, we work towards creating our customized pitches for each segment.

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Top 6 – January 2014

By Tim J. Smith, PhD January 7, 2014

Welcome to 2014. May you have a punk year: Hope => Vision => Action => Perseverance => Luck Hope is a choice.…

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Kenichi Ohmae and Pricing Strategy

By Tim J. Smith, PhD January 7, 2014

In his classic 1982 text “The Mind of the Strategist”, Kenichi Ohmae fathered the 3 C’s model of corporate strategy. What can a veteran strategy book tell us about contemporary pricing strategy? Surprisingly, quite a lot.

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The One That Got Away: Nokia and Blackberry Lose a Market

By James T. Berger January 7, 2014

On 1 January 2014, 12 states raised their minimum wages, making 21 states in total that have a minimum wage above the federal rate. What is the effect of this increase in minimum wage rates on pricing?

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