Featured Article

IDEX Pricing Spineometer: 2 of 5 Vertebrae

By Tim J. Smith, PhD January 9, 2025

IDEX, a global applied solutions provider, had a mixed Q3 2024. Revenue rose 0.6% to $798 million while earnings before interest and taxes fell 6.1 % to $168 million over the same period last year. A review of IDEX’s 30 October 2024 earnings call and associated financial reports provided insight regarding the importance of pricing on performance. IDEX is a diverse and complex business. It has three reporting units, Fluid & Metering…

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In This Issue

Top 6 – August 2013

By Tim J. Smith, PhD August 2, 2013

Which of the following is most critical for a successful entrepreneur to have? An Idea Money Employees Customers Which one? Customers, you…

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Strategic Marketing for Entrepreneurs

By James T. Berger August 2, 2013

Future entrepreneurs, there are four essential questions that must be asked and answered: (1) Who is your target market? (2) What are the needs of the target market? (3) What is your distinctive competency is satisfying those needs? (4) How do you intend to communicate that distinctive competency?

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Kimberly-Clark and Weber Grills vs. Ailawadi and Farris: Stupid or Smart Pricing?

By Tim J. Smith, PhD August 2, 2013

Kimberly-Clark Corp. (KMB) is “desheeting” its products to improve profitability. Weber Stephen Products LLC avoids price promotions and markdowns on their grills, and yet maintains a dominant market position. These are two rather disjointed activities but they both appear to fall afoul of the suggestions given in a recent Wall Street Journal article by Professor Ailawadi of Tuck and Professor Farris of Darden. Are Ailawad and Farris wrong, are the companies wrong, or can both pairs be right?

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“Smart Homes” – An Analysis of Emerging Business Models and Pricing Strategies

By Kamesh Chelluri August 2, 2013

Over the last few years, communication service providers as well as cable operators have been pioneering the concept of a “smart home” as a one-stop solution that satisfies their customers’ needs for safety, security, convenience, et cetera. Does this offering have a market?

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