Featured Article
IDEX, a global applied solutions provider, had a mixed Q3 2024. Revenue rose 0.6% to $798 million while earnings before interest and taxes fell 6.1 % to $168 million over the same period last year. A review of IDEX’s 30 October 2024 earnings call and associated financial reports provided insight regarding the importance of pricing on performance. IDEX is a diverse and complex business. It has three reporting units, Fluid & Metering…
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How do publishers successfully market to librarians? David Dalka explores this issue from direct research and interactions at the 2013 American Library Association Conference.
Read More Having a long list of prospective buyers may be comforting for a salesperson, but a highly applied sales methodology for business markets suggests salespeople should only pursue prospects that fall within two out of four response modes. What are these response modes? How do they affect price performance? And why should salespeople only pursue two of them?
Read More Probably the most important task of a sales manager is the development of meaningful and accurate sales forecasts. Amazingly, many sales managers simply look at historical numbers and don’t even bother to try to predict the future. Why and how should they?
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Celebrate, Lament, Ignore. You choose how you respond to stimuli and situations. If your prospects are bad, create new ones. Don’t sell…
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