Featured Article

IDEX Pricing Spineometer: 2 of 5 Vertebrae

By Tim J. Smith, PhD January 9, 2025

IDEX, a global applied solutions provider, had a mixed Q3 2024. Revenue rose 0.6% to $798 million while earnings before interest and taxes fell 6.1 % to $168 million over the same period last year. A review of IDEX’s 30 October 2024 earnings call and associated financial reports provided insight regarding the importance of pricing on performance. IDEX is a diverse and complex business. It has three reporting units, Fluid & Metering…

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In This Issue

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Economic Price Optimization with Locally Measured Elasticity of Demand — Unreliable

By Tim J. Smith, PhD March 4, 2013

Theoretically, if you know the elasticity of demand you can optimize the price through economic price optimization. You may think that this approach would give the best price in practice as well since the word “optimal” is implied in its name alone. But dig beneath its sexy title you will generally find an ugly mess. So what do we do with it?

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Increased Public Scrutiny for Energy Drinks

By James T. Berger March 4, 2013

Energy Drinks have become the new star of the supermarket and drug store checkout counters. They are incredibly profitable throughout the channels of trade. One of the most popular – and profitable – is 5-Hour Energy.

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Top 6 – February 2013

By Tim J. Smith, PhD February 4, 2013

Why do Americans generally get paid more to do business than to do engineering or science? Is it that there is greater…

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Bombardier CSeries: How will Boeing/Airbus Duopoly Respond?

By Curry W. Hilton February 4, 2013

The much-anticipated Bombardier CSeries commercial airplane line provides a uniquely positioned offering, boasting 20% fewer CO2 emissions, 20% fuel savings, and 15%…

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