Featured Article

PACCAR Pricing Spineometer: 2 of 5 Vertebrae

By Tim J. Smith, PhD May 16, 2025

PACCAR, a multinational truck, parts, and financing company, had a negative 2024. Examining PACCAR’s Truck, Parts, and Other business specifically, revenue fell 5% to $31 billion and earnings before interest and taxes fell 17% to $4.5 billion over the last year. (This article excludes PACCAR’s financial services business and makes no comments regarding how pricing should be managed in that line of business.) A review of PACCAR’s 28 January 2025 earnings call…

Read More

In This Issue

unsplash default post photo-350px

Lufthansa Systems Goes to Market with iPad In-flight Entertainment Systems: EVM Case Study

By Tim J. Smith, PhD December 3, 2012

Thales SA and Panasonic Corp. have recently begun marketing Wi-Fi-enabled iPad in-flight entertainment systems alongside traditional wired and seatback entertainment systems. Does handing out iPads to passengers and going Wi-Fi make sense for other airlines or is this a frivolous luxury for the elite that commoners will never see? A modeling of the Exchange Value can determine.

Read More
unsplash default post photo-350px

Hawk-Dove Pricing: Avoiding a Price War

By Curry W. Hilton December 3, 2012

The ever-so-dreaded prisoner’s dilemma outcome achieved in most pricing wars can be avoided in some instances by applying games of coexistence. In particular, the Hawk-Dove game offers a unique result that fosters mutual benefit and healthy market competition. The value contributed by the Hawk-Dove model involves understanding the cost of waging a price war, the potential strategy-dependent profit realized, and the managerial security expressed.

Read More
unsplash default post photo-350px

Information Is Currency

By Spider Lockhart December 3, 2012

“Sellers don’t control their product, quality, marketing, customers, competitors, or pricing. What they do control is, what they know, and how and when to apply what they know.“ Read a controversial approach to sales and price quoting from Spider Lockhart and ask yourself: when should prices be transparent and when should they stay opaque?

Read More

Top 6 – November 2012

By Tim J. Smith, PhD November 1, 2012

“The reasonable man adapts himself to the world; the unreasonable one persists in trying to adapt the world to himself. Therefore, all…

Read More

WIGLAF, STRAIGHT
TO YOUR INBOX