Featured Article

PACCAR Pricing Spineometer: 2 of 5 Vertebrae

By Tim J. Smith, PhD May 16, 2025

PACCAR, a multinational truck, parts, and financing company, had a negative 2024. Examining PACCAR’s Truck, Parts, and Other business specifically, revenue fell 5% to $31 billion and earnings before interest and taxes fell 17% to $4.5 billion over the last year. (This article excludes PACCAR’s financial services business and makes no comments regarding how pricing should be managed in that line of business.) A review of PACCAR’s 28 January 2025 earnings call…

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In This Issue

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Hoodie Billionaires: 3 Lessons We Learned from Zuckerberg’s ‘Hoodiegate’

By Christopher Wallace August 1, 2012

When Mark Zuckerberg showed up to a meeting with potential Wall Street investors wearing a hoodie sweatshirt, just before Facebook’s initial public offering in May, analysts derided the young CEO for his lack of maturity.  Andrew Mason faced similar criticism for sipping a beer during a major employee meeting. With Zuckerberg as a cornerstone example, here are a few lessons we’ve learned from the minor ‘scandal’ analysts dubbed ‘Hoodiegate.’

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Setting the Price in the Face of Competitive Substitutes – An Economics Approach

By Curry W. Hilton August 1, 2012

Economic consumer theory represents how a demander allocates consumption behavior between two goods to maximize utility under constraints such as prices, time, and income. Consumer theory rests on the simple foundation that individuals are utility maximizing entities with the driven purpose to make tradeoffs depending on preferences and constraints. In this article, Curry Hilton examines price behavior for two substitutable goods.

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Top 6 – July 2012

By Tim J. Smith, PhD July 2, 2012

“Taking a defensive position can, at best, only limit losses. And we need gains.” Peter Drucker, HBR, (1961). Core values drives performance. …

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Gary Hamel on What Matters Now

By David Dalka July 2, 2012

Business strategist Gary Hamel discusses his new book, “What Matters Now.”

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