Featured Article
PACCAR, a multinational truck, parts, and financing company, had a negative 2024. Examining PACCAR’s Truck, Parts, and Other business specifically, revenue fell 5% to $31 billion and earnings before interest and taxes fell 17% to $4.5 billion over the last year. (This article excludes PACCAR’s financial services business and makes no comments regarding how pricing should be managed in that line of business.) A review of PACCAR’s 28 January 2025 earnings call…
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Is the next level in sales where the true sales athlete are able to transfer the contagion of their strong belief and passion in what they are selling to their customer; so much so that like a fallen tree in a raging river the customer will be compelled to move along with them?
Read More Hyper-competition made a big splash in the popular business press when it was first released yet few executives have had the patience and tolerance to get through this difficult tome. We provide a summary article to communicate its key insights to executives.
Read More Ambush Marketing, coined in the 1980s by Jerry Welsh, is a marketing strategy in which a competing brands connects itself with a major sporting event without paying any sponsorship fee. Will it succeed in the upcoming London Olympics?
Read More Are core values, and the company culture they support, the most important ingredient in achieving predictability and consistency in the sales actions that bring about the sales results we want.
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