Featured Article

PACCAR Pricing Spineometer: 2 of 5 Vertebrae

By Tim J. Smith, PhD May 16, 2025

PACCAR, a multinational truck, parts, and financing company, had a negative 2024. Examining PACCAR’s Truck, Parts, and Other business specifically, revenue fell 5% to $31 billion and earnings before interest and taxes fell 17% to $4.5 billion over the last year. (This article excludes PACCAR’s financial services business and makes no comments regarding how pricing should be managed in that line of business.) A review of PACCAR’s 28 January 2025 earnings call…

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In This Issue

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Lessons from Fortune’s “The 12 Greatest Entrepreneurs of Our Time”

By James T. Berger May 4, 2012

What secrets can we gain from Bezos, Jobs, Zuckerberg, Mackey, Kelleher, and Walton? Examine Fortune’s 12 greatest entrepreneurs of our time.

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Renault Got It. GM Didn’t. Business Philosophy Matters.

By Tim J. Smith, PhD May 4, 2012

Renault’s small car segment is led by Arnaud Deboeuf is earning above 6% profit margins on €7,700 cars. GM’s Opel loses $630 on every car sold in Europe. How does Renault do this and why can’t Opel?

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Celebrating 10 Years, 500 Articles, and 250,000 Readers

By Tim J. Smith, PhD May 4, 2012

10 years ago, the first Wiglaf Journal published. What have we accomplished and where are we going?

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Top 6 – April 2012

By Tim J. Smith, PhD April 1, 2012

Trust is composite belief based on Honesty, Competence, and Benevolence. If you want to build trust … deliver on all three. Honesty:…

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