Featured Article

IDEX Pricing Spineometer: 2 of 5 Vertebrae

By Tim J. Smith, PhD January 9, 2025

IDEX, a global applied solutions provider, had a mixed Q3 2024. Revenue rose 0.6% to $798 million while earnings before interest and taxes fell 6.1 % to $168 million over the same period last year. A review of IDEX’s 30 October 2024 earnings call and associated financial reports provided insight regarding the importance of pricing on performance. IDEX is a diverse and complex business. It has three reporting units, Fluid & Metering…

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In This Issue

Cintas Pricing Spineometer: 1 of 5 Vertebrae

By Tim J. Smith, PhD October 27, 2023

Cintas, a uniform rental, facility services, first aid and safety services and products company, had a positive Q1 2024. Revenue rose 8.1%…

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Constellation Brands Pricing Spineometer: 5 of 5 Vertebrae

By Tim J. Smith, PhD October 27, 2023

Constellation Brands, a beverage alcohol company, had a positive Q2 2024. Revenue rose 6.6% to $3.1 billion and earnings before interest and…

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Intuit Pricing Spineometer: 2 of 5 Vertebrae

By Tim J. Smith, PhD October 27, 2023

Intuit, a financial technology company marketing the Quickbooks, TurboTax, Mailchimp and CreditKarma brands, had a positive FY 2023. Revenue rose 13% to…

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市場策略-新產品市場定位與定價策略

By Yuhung S. Shen October 27, 2023

當我們談到新產品定位的時候,第一時間想到的是,怎樣的產品價格策略才能順利的把產品引導進入市場?定的太高,擔心沒有讓產品測試市場的機會,定的過低,害怕是否會影響市場區隔以及品牌定位,若是設定的和現在市場上的主要產品差不多,則須考慮到消費者購買習慣,以及新產品之替換取代成本。

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