Featured Article

Trump’s Tariffs

By Tim J. Smith, PhD March 12, 2025

Trump initiated tariffs with major U.S. trading partners on 1 February, then retracted them on 3 February. Executives across the North American continent expressed uncertainty regarding their preparedness for the possible supply chain and economic shocks. For executives at manufacturing and distribution companies with supply chains that stretch across borders, pricing decisions must be made at a highly accelerated pace to manage the economic shocks associated with new tariffs. Today, more than…

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In This Issue

Starbucks Pricing Spineometer: 4 of 5 Vertebrae

By Tim J. Smith, PhD December 29, 2023

Starbucks, a quick-serve coffee shop, had a positive FY 2023. Revenue rose 11.6% to $35.9 billion and earnings before interest and taxes…

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Yum! Brands Pricing Spineometer: 2 of 5 Vertebrae

By Tim J. Smith, PhD December 29, 2023

Yum! Brands, a quick-serve restaurant franchiser known for KFC, Taco Bell, and Pizza Hut, had a positive Q3 2023. Revenue rose 4%…

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Zimmer Biomet Pricing Spineometer: 4 of 5 Vertebrae

By Tim J. Smith, PhD December 29, 2023

Zimmer Biomet, a medical technology company specializing in knees and hips, had a positive Q3 2023. Revenue rose 5% to $1.8 billion…

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2023 Year in Review

By Nathan L. Phipps December 29, 2023

There have been many events in the last year that have impacted the world of business and pricing. I am going to…

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