Featured Article

Xylem Pricing Spineometer: 3 of 5 Vertebrae

By Tim J. Smith, PhD December 17, 2024

Xylem, a global water treatment company, had a positive Q3 2024. Revenue rose 1.3 % to $2.1 billion and earnings before interest and taxes rose 47% to $280 million over the same period last year. A review of Xylem’s 31 October 2024 earnings call and associated financial reports provided insight regarding the importance of pricing on performance. Mathew Pine, the CEO of Xylem since January this year, was proud of his team’s…

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In This Issue

市場策略-新產品市場定位與定價策略

By Yuhung S. Shen October 27, 2023

當我們談到新產品定位的時候,第一時間想到的是,怎樣的產品價格策略才能順利的把產品引導進入市場?定的太高,擔心沒有讓產品測試市場的機會,定的過低,害怕是否會影響市場區隔以及品牌定位,若是設定的和現在市場上的主要產品差不多,則須考慮到消費者購買習慣,以及新產品之替換取代成本。

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Broadcom Pricing Spineometer: 1 of 5 Vertebrae

By Tim J. Smith, PhD September 29, 2023

Broadcom, a computer and telecommunications networking company, had a positive Q3 2023. Revenue rose 4.9% to $8.9 billion and earnings before interest…

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Carrier Pricing Spineometer: 3 of 5 Vertebrae

By Tim J. Smith, PhD September 29, 2023

Carrier, primarily a multinational heating, ventilation, and air-conditioning (HVAC) company, had a challenging Q2 2023. Revenue rose 15% to $6.0 billion but…

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Hershey Pricing Spineometer: 5 of 5 Vertebrae

By Tim J. Smith, PhD September 29, 2023

Hershey, a confectionery and snack company, had a strong Q2 2023. Revenue rose 4.9% to $2.5 billion and earnings before interest and…

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