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Trump initiated tariffs with major U.S. trading partners on 1 February, then retracted them on 3 February. Executives across the North American continent expressed uncertainty regarding their preparedness for the possible supply chain and economic shocks. For executives at manufacturing and distribution companies with supply chains that stretch across borders, pricing decisions must be made at a highly accelerated pace to manage the economic shocks associated with new tariffs. Today, more than…
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Pigs Talking on “The ‘Free’ Model”, a take on Wiglaf Journal emerging media editor David Dalka on Dear Facebook, Please Return Our…
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“No sensible person would claim that [quantification] can tell the whole story.” Angus Maddison, professor at the University of Groningen and authority…
Read More Our understanding of pricing has come a long way since the 1890 when Alfred Marshall published his treatise on the economic scissors of supply and demand, and it is time for practice to catch-up. To go beyond the price to value mantra and create clarity in the actions and decisions executives should make, we can draw from the marketing orientation of the firm and an economic understanding of value exchange. In this article, we provide an outline of the path to better pricing.
Read More For those companies, advertising agencies and other marketing intermediaries that survived the recession, the post-recession, which begins immediately in January, 2011, poses a different set of challenges: Customers, Employees, and Suppliers.
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