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Trump initiated tariffs with major U.S. trading partners on 1 February, then retracted them on 3 February. Executives across the North American continent expressed uncertainty regarding their preparedness for the possible supply chain and economic shocks. For executives at manufacturing and distribution companies with supply chains that stretch across borders, pricing decisions must be made at a highly accelerated pace to manage the economic shocks associated with new tariffs. Today, more than…
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Wiglaf Journal emerging media editor David Dalka just capped off a busy month! David spoke on a panel, “Selling Search to the…
Read More Nowhere in marketing today do emotions run hotter than when it comes to the role of (low) prices highlighted in advertising. Only it’s a bad idea to lead with price in advertising.
Read More In my research, what I learned was that despite the fact that most companies are committed to the concept of differentiation, at any given moment they are also intensely aware of what their competitors are doing, and it is this competitive vigilance that ultimately pushed them down a path of conformity.” Youngme Moon, HBS Professor and author of “Different: Escaping the Competitive Herd”
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“There are three potentially successful generic strategic approaches to outperforming other firms in an industry: 1 Overall Cost Leadership; 2. Differentiation; 3…
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