Featured Article

PACCAR Pricing Spineometer: 2 of 5 Vertebrae

By Tim J. Smith, PhD May 16, 2025

PACCAR, a multinational truck, parts, and financing company, had a negative 2024. Examining PACCAR’s Truck, Parts, and Other business specifically, revenue fell 5% to $31 billion and earnings before interest and taxes fell 17% to $4.5 billion over the last year. (This article excludes PACCAR’s financial services business and makes no comments regarding how pricing should be managed in that line of business.) A review of PACCAR’s 28 January 2025 earnings call…

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In This Issue

Top 6 – December 2010

By Tim J. Smith, PhD December 1, 2010

St. Nicholas Day is coming …. anděl nebo čert? Google came from nowhere to being a global standard in just 10 years.…

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Story of the 2000-2010 Decade Told By Brand Values

By James T. Berger December 1, 2010

The turbulent decade that is about to end can best be seen in the values and ranking of brands through the 10 year period. While most brands continue to hold their rankings in the annual Business Week/Interbrand annual ratings, there have been some notable exceptions and these newcomers and departers tell the story of the decade.

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AT&T and Verizon Mobile Data: A Product Category Maturing

By Tim J. Smith, PhD December 1, 2010

In the past six months, both AT&T (NYSE:T) and Verizon (NYSE:VZ) have altered their mobile data service price structures.  First, they added a metered fee based on the megabytes of traffic.  Now, Verizon is considering a price structure based on the speed of traffic provided.  With all these new forms of charges, some have feared customer backlash:  defection, brand betrayal, and a public relations nightmare.  Yet they needn’t worry much. Both these titans are in well traversed territory.

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David Dalka

By Tim J. Smith, PhD November 6, 2010

Wiglaf Journal emerging media editor David Dalka just capped off a busy month! David spoke on a panel, “Selling Search to the…

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