Featured Article

PACCAR Pricing Spineometer: 2 of 5 Vertebrae

By Tim J. Smith, PhD May 16, 2025

PACCAR, a multinational truck, parts, and financing company, had a negative 2024. Examining PACCAR’s Truck, Parts, and Other business specifically, revenue fell 5% to $31 billion and earnings before interest and taxes fell 17% to $4.5 billion over the last year. (This article excludes PACCAR’s financial services business and makes no comments regarding how pricing should be managed in that line of business.) A review of PACCAR’s 28 January 2025 earnings call…

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In This Issue

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Leading with Price Will Kill Your Advertising, Branded Offers, and Ultimately Your Company

By Tim J. Smith, PhD November 6, 2010

Nowhere in marketing today do emotions run hotter than when it comes to the role of (low) prices highlighted in advertising. Only it’s a bad idea to lead with price in advertising.

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The Rewards of Trying to Be Different

By James T. Berger November 6, 2010

In my research, what I learned was that despite the fact that most companies are committed to the concept of differentiation, at any given moment they are also intensely aware of what their competitors are doing, and it is this competitive vigilance that ultimately pushed them down a path of conformity.” Youngme Moon, HBS Professor and author of “Different: Escaping the Competitive Herd”

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Top 6 – November 2010

By Tim J. Smith, PhD November 6, 2010

“There are three potentially successful generic strategic approaches to outperforming other firms in an industry: 1 Overall Cost Leadership; 2. Differentiation; 3…

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Intel Lends Support to Achronix Against Xilinx and Altera in the FPGA Industry. Excess Competition or the Rule of 3?

By Tim J. Smith, PhD November 6, 2010

In October of 2010, Intel Corp. took an unexpected move by granting Achronix Semiconductor Corp. access to its most advanced foundry to produce field programmable gate array (FPGA) chips.  Xilinx Inc. and Altera Corp. currently dominate the FPGA industry.  How serious of a threat is Intel’s move to the historic industry cohorts?  More specifically, will this move harm industry profits as competition heats up?  And, how should executives and investors react?

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